Due to coronavirus pandemic, and its correlated social isolation, the media consumption has seen an increase like never before. The worldwide famous Global Web Index launched a Coronavirus Research based on a survey to almost 4.000 internet users between the ages 16-64 and the results are a good starting point for brands in order to create new content. In this sense, the #View7Wonders initiative is something to be reckoned with
The research divided the population into 4 groups according to their generation: Gen Z (16-23 years old), Millennials (24-37 years old), Gen X (38-56 years old) and Boomers (57-64 years old).
The Global Web Index research found that over 80% of consumers say they consume more content due the pandemic. Broadcast TV and online videos are the primary mediums across all generations and genders.
The research also discovered that 68% of consumers are seeking out pandemic updates online over any other activity, but there is still a high percentage of people who are looking for other ways to stay busy during the isolation.
In this case scenario it is highly important for brands to develop new ways to stay in touch with customers, as well as offering a new product. This goes in concordance with the initiative promoted by the New 7 Wonders Foundation, the #View7Wonders campaign across social media platforms, allowing people to virtually visit all the Wonders via our own contributed video content.