The city of Cape Town gave travellers a new reason to carry out the lockdown effectively, knowing what will be waiting for them. The new ad tells the story of a long-distance relationship, the one between tourists and the city.
Cape Town Tourism launched a new campaign called “We Are Worth Waiting For”, in an effort at maintaining a long-distance relationship with potential visitors. Until the pandemic is over, visitors are encouraged to love the city from a distance.
The chief executive of Cape Town Tourism, Enver Duminy, hopes the campaign will remind potential visitors what Cape Town has to offer. “You may not be able to dive into our oceans right now or laze on our shores. You can’t explore our wine farms or eat at our award-winning restaurants or be face-to-face with our locals, but we want you to know that we are still thinking about you and when the time is right, we’ll be here ready to welcome you in true Cape Town style,” he said to the press.
Destinations like Table Mountain, one of the New 7 Wonders of Nature, are worth waiting for.