As a way to show of empathy and respect during the coronavirus pandemic, the official “Wonderful Indonesia” campaign launched a sub-brand named “Thoughtful Indonesia”. The ministry of tourism stated that the country is getting ready for “the new normal, with healthier and safer destinations in Indonesia so we can welcome international travellers when the time comes”, such as the Komodo Island, one of the New 7 Wonders of Nature.
As part of the “Thoughtful Indonesia” campaign, the Ministry of Tourism is facilitating medical workers with hotel accommodation near hospitals, making donations to affected tourism workers, as well as buying locally made products to stimulate the sector. The government also launched different health and safety (CHS) protocols for the tourism sector.
According to the Ministry of Tourism and Creative Economy, Nia Niscaya, “the CHS protocol is primarily based on international standards. Since it relates to so many tourism-related sectors, we are in the process of harmonisation with other ministries, associations and industries. Our ministry will issue guidelines that offer more details on how to implement the protocol”.