The report prepared by a private consultancy in South Africa with data provided by National Parks or Entities responsible for each Wonder of the World, discovered that New 7 Wonders destinations grew twice as much as the rest of the world tourism industry, and even some New 7 Wonders of Nature destinations grew up to three times more than tourism globally between 2010 and 2018.
A Global Research study showed the tremendous interest in knowing them, and the extremely positive impact in number of visitors that tourist destinations chosen by more than 600 million people as the 7 Wonders of the World, in the campaigns organized by the foundation Switzerland New7Wonders, received.
The study was developed by the independent futures-thinking travel and attractions consultancy Curiositas, and the report highlights the influence, unique positioning and competitive advantages of the brand developed by N7W.
The research analysed the New7Wonders of the World and the New7Wonders of Nature, located in 14 destinations from countries that represents more than 50% of the world’s population. These Wonders reflect a notable competitive edge when compared to standard tourist destinations, growing twice as fast on average, and are instrumental to leading tourism recovery post coronavirus pandemic.
The campaign had an impact on the direct increase in visitor numbers, that spans both domestic and international tourist arrivals for the New 7 Wonders of the World. Significantly, visitors have increased for many sites – the Great Wall, Cristo Redentor and Taj Mahal in particular, which had a 169% growth, meaning a 241% increase in International Arrivals.
As for the New7Wonders of Nature, the growth have been exponential: Komodo Island showed a 291% visitors growth, meaning a 91% increase in International Arrivals. Komodo is followed by Halong Bay with 192% and Puerto Princesa with a 132% increase in the number of visitors, representing a growth of 210% and 106%, respectively, in international arrivals to the country.
Jean-Paul de la Fuente, Director of the New7Wonders Foundation, the official global authority under whose aegis all the Wonders are voted, says, “This research report arrives at the most optimum time for the world, precisely when we need facts and figures to show us what to do next, what to believe in, where to see hope and opportunity. The New7Wonders are one of the planet’s biggest movements, over 600 million votes, and this study shows their true value, now and forever as part of global memory.”
The Curiositas report revealed that New7Wonders is an unique differentiator that can capture the attention and interest of travellers, which can then be converted into tourism arrivals.
Source: Curiositas TMACC New7Wonders Report