It was launched by the Korea Tourism Organization (KTO) and aims to revive travellers’ memories in the country that hosts one of the New 7 Wonders of Nature, Jeju Island.
The campaign is a compilation of glimpses of popular influencers vacationing in Korea through throwback photographs and videos, which brings alive moments from their travels. When visiting the hashtag #TakeMeBackToKorea, visitors will be able to see in social media the country’s most beautiful destinations.
The Korea Tourism Organization’s director, Young Geul Choi, stated that “we have conceptualized #TakeMeBackToKorea to engage people and remind them about the beauty and uniqueness of travelling to South Korea. Once travel opens up, there will be a sudden demand for travel to places which not only entertain but provide a healing experience as well. With carefully, curated strategies in place, safety measures, and abundant private locations to explore”.