It was a two-part online forum series titled ‘Beijing Culture and Tourism Global Online Strategic Forum: Restart Travel, Together with Beijing’ that took place last 22nd and 23rd September. It aimed at showing how the country that hosts the Great Wall is facing international tourism.
More than 30 speakers from throughout the tourism industry participated in the forum, discussing on how tourism can bounce back from coronavirus, the future of business travel and the MICE sector, and the role of youth travel in global tourism recovery.
According to Department of Foreign Exchanges and Cooperation Deputy Director General, Wei Pang, “Beijing Tourism’s goal in building this platform is to welcome friends around the world to discuss how to restart travel – not only travel to Beijing, but on an international level. As we move forward to embrace the new normal together, our Forum will develop confidence within the global travel industry by showing how Beijing and China are successfully leading the recovery of tourism.”