Aiming to advertise Vietnam as a safe and attractive destination for visitors, ‘Di De Yeu’ (Discover Vietnam) campaign was launched on YouTube on January 7. The country that hosts Ha Long Bay, one of the New 7 Wonders of Nature, coordinates this programme with both Google and the VinPearl hotel system.

This promotional tourism programme gathers many famous YouTube influencers, bloggers and creators who will work as online narrators. They will share their experiences and as a result they are expected to advertise Vietnam’s image and atmosphere of hospitality to both domestic and foreign visitors.

The programme channel is also a useful source of reference for visitors to explore Vietnam’s places of interest and products when they are planning their trip to the country. The launch of the channel is among the national government’s efforts and general sense of determination to apply digital technology to boost tourism development while stimulating travel demand of YouTube viewers.

Youtubers will help travelers to explore the Vietnamese culture, gastronomy and astonishing landscapes by filming their trips across the country and then sharing the videos on their personal YouTube channels as well as the programme’s YouTube channel at