A recent study conducted by EIPWU analyzed the various National 7 Wonders of Portugal thematic editions from 2007 to 2020 to reach the “Report on the Economic and Tourism Impact of the 7 Maravilhas Campaigns”. The results point out the solid growth shown by the elected destinations while confirming the Wonder Effect.
The results also reaffirm the trends shown in the global “Leveraging the New 7 Wonders Brand” report published by Curiositas in 2020, which pointed out the power of the Wonder Effect, especially during the tourism recovery during the post pandemic.
The report shows the “exponential growth rate for the voted Wonders, confirming the national positive outcomes already proven on the global level”, since it reveals impressive growth trends: across the period the average occupancy growth rate is 175% and the income growth rate reached 152%, while it shows an average AVE (advertising, promotional and marketing value) of over 170M USD during the campaigns.
According to the President of 7 Wonders Portugal, Luis Segadães, “this is another milestone in the affirmation of the National 7 Wonders concept in the world as campaigns that generate a strong growth impact and associated economic value”.
Director of the New7Wonders Foundation, Jean-Paul de la Fuente, stated that “this landmark National 7 Wonders research report confirms the global study findings that show how the Wonder Effect delivers economic and tourism benefits more than twice than any other strategy”.