In a recent press release, the World Tourism Organization has announced its partnering with Google in order to help the African tourism sector, which includes the New 7 Wonder of Nature Table Mountain market.
The main objective is to help destinations gain expert insights into data management and digital marketing during special capacity building events, destined to members from 20 African National Tourism Organizations. Attendants were able to learn how to use official tools such as the UNWTO Recovery Tracker and its dashboards as well as Google’s Insights Tools.
The UNWTO Secretary-General, Zurab Pololikashvili, stated that “the UNWTO Agenda for Africa aims to harness the power of tourism to drive sustainable development across Africa. By partnering with Google, we are ensuring our Member States are able to use data insights and digital marketing to recover from the current crisis, restart their tourism sectors and grow back smarter and better.”