As it is known, tourism is a key part in every country’s economy and is currently playing a central role in the post-corona era. In this sense the UNWTO has announced its commitment to promote tourism in Africa, including South Africa’s New 7 Wonder of Nature Table Mountain.
During the first Regional Conference on Strengthening Brand Africa, the UNWTO Member States decided to give the entire continent a new narrative for tourism. The press release informed that “to better realize tourism’s potential to drive recovery, UNWTO and its Members will also work with the African Union and the private sector to promote the continent to new global audiences through positive, people-centred storytelling and effective branding”.
According to UNWTO Secretary-General, Zurab Pololikashvili, “African destinations must take the lead in celebrating and promoting the continent’s vibrant culture, youthful energy and entrepreneur spirit, and its rich gastronomy” and celebrated the entire continent’s commitment to reboost tourism.