The country that has one of the New 7 Wonders of the World, the Great Wall, as well as one of the most important tourism markets announced a new partnership with European Travel Commission (ETC) for the next edition of ITB China 2021.


The country’s biggest tourism fair will take place from November 24 to 26 and will also offer a virtual extension during November and December for those wanting to have an online presence. 


According to the European Travel Commission Executive Director, Eduardo Santander, “the ETC is delighted to join ITB China 2021 as a Strategic Partner. We look forward to showcasing a multitude of European destinations and experiences through our hybrid EUROPE pavilion. As Europe is opening up for travel, we believe it is crucial to intensify dialogue between European and Chinese partners on the most pressing issues to finally embark on our common journey towards the recovery of tourism”.