As a way to promote Cape Town’s New 7 Wonder of Nature, Table Mountain, and to attract more local visitors, the Table Mountain Cableway Aerial Company (TMACC) launched #TheCablewayLovesLocal campaign. 


During the next 12 months, the TMACC will be hosting strategic partnerships with local businesses and organisations to boost the economic sector while offering deals at the Cableway. The first participant is Coco Safar, an all-day café that offers a unique, luxury experience to its patrons: with the purchase of cablecar tickets, visitors can experience a coffee and patisserie tasting. 


According to the cableway official website, “we started #TheCablewayLovesLocal on social media as a way to connect with our wonderful visitors, and to highlight the work of the amazing businesses and organisations that help boost the Cape’s local tourism scene”. 


The Executive Manager of Brand and Marketing at TMACC, Giselle Esau, stated that “as part of our efforts to rebuild Cape Town’s tourism sector, we are partnering with local businesses to create memorable opportunities for visitors to experience the local tourism industry and what it has to offer”.