The city of Cape Town announced the launch of a new international campaign aimed at attracting foreign visitors to the home of Table Mountain, one of the New 7 Wonders of Nature.
In the upcoming months, the Mother City will be promoted in billboards and public platforms in Munich, London and New York, since almost 40% of 2019’s international visitors to the Western Cape arrived from Germany, the United Kingdom and the United States.
During the official presentation of the campaign, the Mayoral committee member for economic opportunities and assets management, James Vos, pointed out that “with Cape Town and its landmarks receiving this recognition -especially after 20 months of the pandemic and national lockdown- it is a feather in the cap of City officials and our industry partners such as Cape Town Tourism (CTT), the City’s official Destination Marketing Organisation (DMO), who all work hard to keep our city top of mind for a global and domestic audience.”
“It is my distinct pleasure that the campaign is rooted in the City’s six pillar destination marketing communication plan that aims to capture the fullness of our offering as the Mother City and positions Cape Town as the premier destination to visit and explore, study, work, play and experience, invest, or quite simply live”, James Vos added.