The country that hosts Machu Picchu, one of the New 7 Wonders of the World, presented its tourism offer at the latest edition of FITUR, one of the most important events of the industry.
Peru’s participation in this year’s edition is part of the promotion and recovery strategy to restore the flow of travelers to pre-pandemic levels launched by the Peruvian Government during last year, since Spain is the main source market for European tourists to Peru, followed by France and Germany.
Peru’s Exports and Tourism Promotion Board (PromPeru) Executive-President, Amora Carbajal, stated that they are “happy to return to a fair of international significance such as FITUR, to show how we have adapted to new travel trends focusing on sustainable tourism. Spanish travelers show a high repeatability rate, which allows us to provide alternatives to the traditional circuit and diversify the country’s tourist attractions”.