As a way to celebrate the Lunar New Year while promoting tourism in the home of Ha Long Bay, one of the New 7 Wonders of Nature, Vietnam broadcasted a series of interviews in the CNBC channel.


Vice Chairman of Vietnam National Administration of Tourism, Ha Van Sieu, was invited to  “CMO NOW: The Road Ahead”, the interview show with senior global marketing leaders on solutions to tourism recovery in the context of the new normal. The short form episodes are broadcasted on the CNBC channel, Youtube, Facebook, Linkedin and Twitter.


During the interview, Ha Van Sieu talked about the solutions to restore the Vietnam tourism industry in the post pandemic, focusing on ensuring safety at tourist destinations, strengthening media communication, promotion, innovation and digital transformation. The Vice Chairman focused on the idea that “tourism has the ability to connect people, hearts, create happiness and massive values to our lives”.