Authorities in Jeju province together with the ASEAN-Korea Centre started a campaign to promote the ASEAN’s tourism sector on its famous Jeju Island, one of the New 7 Wonders of Nature.
The main feature of the campaign was an ASEAN tourism promotion vehicle (ATPV) tour aiming to increase the community’s interest and provide the latest information on tourism in the region. The tour sent mobile vans to popular tourist attractions and schools in Jeju from September 15-18. Their stops included the Saebyul Oreum, Volcanic Cone, Dongmun traditional market, Seongsan cape, Jeju National University, and Jungmun high school.
The ATPV organised trips around the island and events for visitors to learn more about the 10 ASEAN member countries, particularly their tourism and cultural resources.
Furthermore, a new space has opened on Jeju Island for discovering the Association of Southeast Asian Nations (ASEAN) countries and promoting exchanges between ASEAN and Jeju.
Jeju ASEAN Hall, the first joint project undertaken by the ASEAN-Korea Centre and Jeju Island with the aim of strengthening mutual understanding and people-to-people connections, opened at the Jeju International Peace Center.
Visitors tried their hands at mini-games in exchange for gifts, including tickets to the ASEAN space.