Tourism Malaysia has tied up with Indonesian eCommerce platform Blibli to unveil a Malaysia tourism promotion to aid in the recovery of the tourism sector. The partnership aims to help entrepreneurs and the local community.

In 2019, Malaysia received 26,100,784 foreign tourists, with 3,114,257 from China and 735,309 from India. In the same year, Thailand received almost 40 million foreign tourists, with 11 million from China and two million from India.

International tourism is set to rebound in 2023 for Malaysia with the easing of the remaining travel restrictions around the world. Tourist arrivals to the country are likely to be around 18 million next year.

One of the most important tourist destinations in Malaysia is Kuala Lumpur, the national capital of Malaysia as well as its largest city. Home to the tallest twin buildings in the world, the Petronas Twin Towers, Kuala Lumpur was also voted among the New 7 Wonders Cities.

Quoting deputy director general, Iskandar Mirza Mohd Yusof, Bernama reported that the recent collaboration “allows tourism products to be directly promoted to potential tourists”.

Tourism Malaysia will also unveil a promotional programme for Malaysia together with Malaysia Airlines on Thursday, Bernama added. From January to July this year, Malaysia saw 435,156 visitor arrivals from Indonesia, an 8,678.6% growth from last year. A+M has reached out to Tourism Malaysia and Blibli for additional information on the partnership.

This is not the first tourism partnership that Tourism Malaysia has inked this year. Last month, Tourism Malaysia partnered with Traveloka to promote the country as the holiday destination of choice. The campaign cuts across Malaysia’s domestic market, Singapore, Indonesia, and Thailand and invites individuals to enjoy Malaysia’s multicultural attractions, scenic locations, diverse cuisine and renowned hospitality, which will exclusively harness Traveloka’s travel and lifestyle platform.

In August, Tourism Malaysia also partnered with Telekom Malaysia to promote the “Cuti-Cuti Malaysia” campaign through the telco’s digital advertising platforms to encourage domestic tourism. The partnership runs until 31 January 2023.