After Philippine President Ferdinand Marcos Jr. guaranteed the government’s sustained support for the sector during his official visit to Japan, the tourism industry in Japan is optimistic about doing business in the Philippines.

The Department of Tourism (DoT), he emphasised, “will exhaust all our efforts to revive this extremely important industry,” and he urged the present airline partners to restore their pre-pandemic routes and consider new routes that would connect the two countries. He highlighted the importance of tourism for economic recovery.

Tourism Secretary Christina Garcia Frasco remarked that Japan has “an interest in various tourism product offers, like diving, health and wellness, and studying English as a second language” while outlining goals and programmes about the country’s advancements during the conference.

According to Hiroyuki Takahashi, chair of the Japan Association of Travel Agents, the Philippines’ numerous tourist attractions could draw a sizable number of Japanese tourists with the probable resumption of the international tourism trade.

The Philippines is home to some of the most astonishing destinations in the world. The Puerto Princesa Underground River is among the most visited tourist spots and was voted one of the New 7 Wonders of Nature. In addition, Vigan is one of the New7Wonders Cities.

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