Expectations for 2024 were exceeded, although experts predicted a 108% increase in foreign visitors to Italy in 2024, compared to 2023, this has already been far exceeded. According to the ENIT Research Department, January 2024 alone exceeded the predictions with 12.6 million passengers.
Rome is undoubtedly one of the most visited places in the country, and in the place, the Roman Colosseum, one of the New 7 Wonders of the World since 2007, is one of the emblematic places that makes visitors vibrate. The Colosseum or Flavio Amphitheater is an amphitheater from the time of the Roman Empire, built in the first century, the place has been and is a source of inspiration for numerous films and series.
The recovery of tourism in Italy is significant after 2023, a record year for tourism, and this trend continues in 2024.
“In Tourist Italy, we have seen this trend reflected in our 12% increase in the number of customers for the first half of 2024, compared to the same period in the previous year,” they said from the agency.
On the other hand, 2024 has seen a continuation of the trend of private group travel, with multigenerational families and groups of friends. “Since the beginning of the year, 56% of our customers have been private groups that seek our experience to help them plan a personalized itinerary adapted to the specific needs of their group,” they said from Tourist Italy.
While SOLO Travel is on the rise, particularly among Millennials and Generation Z. Since the beginning of 2024, solo travelers to Italy have represented 34% of total travelers. One reason for this is the wider increase in scale in remote work opportunities that allow individual employees to work from Italy and travel in their free time.
German tourists
In 2023, Germany was the best country of origin for travelers to Italy, with approximately 12.5 million visitors, which represents 14.5% of the international total.
From January to May 2024, almost 187,000 passengers from the airport arrived in Italy from Germany, an increase of 4.2% since 2023. The peak was at the end of April due to spring break, with notable destinations including Rome, Milan and Venice.
For the summer quarter, 50,000 airline reservations are expected from Germany, an increase of 21.5% compared to last year, with Rome being the main destination.
Value-conscious travelers: the increase in costs is making travelers more aware of the budget. They look for deals, using travel tricks and potentially opting for shoulder stations to avoid maximum prices.