The Peruvian Promotion Commission for Export and Tourism (PROMPERÚ) and the airline Aeromexico signed a strategic alliance in order to promote the tourist destination Peru in the Mexican market.
From Peru they reported that until November 2024, it is planned to implement a campaign that will focus on promoting the tourist attractions of the Lima and Cusco regions.
As part of the promotional actions, an advertising campaign in digital media and radio is contemplated, the latter in conjunction with the Radio network Grupo Fórmula within Mexico City. In addition, the campaign includes outdoor guidelines on screens of the Premier lounges at the airports of Mexico City, Guadalajara and Monterrey.
With this strategic alliance, an advertising exhibition of more than 89 million impacts is expected with the aim of enhancing international air connectivity and the mobilization of tourists from Mexico to Peru and vice versa.
Aeromexico is one of the main airlines in that country. It makes direct flights to and from Mexico connecting with the United States, Canada, the Caribbean, Central America, South America, Europe, Asia and Oceania. He also has 23 years of experience selling the destination Peru.
It is worth mentioning that, among other actions, during 2024, PromPerú has been deploying the “Peru Wow” campaign, which appeals to the surprise and fascination that tourists express when discovering the Peruvian wonders. The campaign seeks to capture the attention of potential tourists in key markets such as Mexico, the United States, Spain, France, Germany, the United Kingdom, Brazil, Colombia, Argentina, Chile and Ecuador.
Importance of the Mexican market
Mexico is the seventh issuing market for travel to Peru in Latin America and the ninth issuing market internationally.
From January to July 2024, Peru received a total of 1,874,800 international tourists, of which 57,071 were Mexicans. This represents an increase of 56% compared to the same period of 2023 (36,678).
PromPerú is responsible for making known to the world the national tourist offer of that country, through different promotional activities.