The Iguazú Falls, one of the New 7 Wonders of Nature in the world, had a special space in the international sector of the International Tourism Fair of Buenos Aires (FIT 2024).
In that context, from Iturem they assured that “in the FIT 2024 we lived 4 days of pure visit, thousands of people came to make consultations to vacation in #IguazuTodoElAño and there was a special feedback from those who already had the opportunity to know our beautiful destination.”
The president of Iturem- Leopoldo Lucas, took stock of the participation of the destination Iguazú in the maximum tourist window in South America: FIT 2024, “we closed an excellent International Tourism Fair (FIT), we lived 4 days to pure visit, with tastings of typical products such as fried cassava, alfajores of yerba mate and cassava, mamon sweets, yerba mate and others.”
And he added “thousands of people arrived who made many consultations to vacation in #IguazuTodoElAño and there was a special feedback from those who already had the opportunity to know our beautiful destination.”
In this context, he highlighted the visits of celebrities at the Iguazú stand “by Hernán Lirio and his dog Ramoncito visited us, who with their tourism program “Tenes que ir” were nominated for Martin Fierro; there were also Darío Lopilato, Verónica Varano, Lorena Iglesias and many friends from other destinations in Argentina.”
The synergy between the public and private sector at the #VisitIguazu stand captured the attention of all visitors, who came to know, live and feel a unique connection with the Iguazu Falls, one of the New 7 Wonders of Nature, and all the offer of tourist attractions that we have in the destination, the gastronomic and hotel offer, which provide an incomparable setting to enjoy #IguazuTodoElAño”.
The president of Iturem also maintained that “we take the opportunity to make the presentation of: Iguazú, a Nature destination, where we show ourselves as an innovative destination, which is updating its tourist offer, highlighting the importance of attending the FIT so that operators are updated and also for tourists who are planning their next vacations and take first-hand information and that it always remains #IguazuTodoElAño.”
Lucas added that “during the presentation, we highlight the extraordinary characteristics of the Iguazu Falls, one of the New 7 Wonders of Nature and one of the most important heritages in the world, this related to its impact on international tourism. We also highlight the unique biodiversity of the region, the beauty of its jungle, and the growing demand from tourists to live experiences in direct contact with nature in a growing sustainable environment.”
He also highlighted that “Iguazú not only positioned itself as a benchmark for ecological and adventure tourism, but also as a destination committed to sustainable and safe tourism. The presentation highlighted the measures taken by the region to ensure that visitors can enjoy its natural wonders in a responsible and safe manner.”
In conclusion, the head of Iturem said that “Iguazú’s participation in the FIT continues to be a success, generating a high interest among professionals in the tourism sector and the general public. Attendees were enthusiastic about the possibility of learning more about this destination that continues to consolidate itself as one of the country’s and region’s favorites.”
Finally, the president of Iturem- Leopoldo Lucas, indicated that “with this event, Iguazú reaffirms its place as a natural tourism destination in the world and makes it clear that it continues to be a destination of choice for those looking for unforgettable adventures in the middle of nature and unique experiences in the extraordinary environment of one of the New 7 Wonders of Nature in the world.”