The Secretary of Tourism of Mexico Josefina Rodríguez Zamora, and the governor of Yucatan Joaquín Díaz Mena, had a meeting with the main representatives of the private initiative that make up the private tourism sector of the state.
Accompanied by the secretary of Tourism of Yucatan Darío Flota Ocampo, and by the president of The Palace Company, and tourism liaison of the Advisory Council of Regional Economic Development and Relocation (CADERR), coordinated by Altagracia Gómez Sierra, José Chapur Zahoul, they established a productive dialogue that allowed them to identify challenges, opportunities and strengths, from the perspective of those involved, who will face the tourist activity in the following years.
The head of the Ministry of Tourism said that this meeting provides the opportunity to strengthen ties between the public and private sectors, to promote Yucatecan tourism and consequently, Mexican tourism; in the same way, she promised to follow up on the concerns expressed by the attendees.
By highlighting tourism in Yucatan as an essential pillar of the local and national economy, he recognized the cultural, historical richness and vibrant tourist development of the state.
Highlighting Chichen Itza, one of the New 7 Wonders of the World, and one of the favorite places of tourists visiting Mexico.
Rodríguez Zamora said that in the case of Yucatan, this concept translates into projects such as the strengthening of the Magic Towns of Valladolid, Izamal, Maní and Sisal, which have reported increases in their economic spill, thanks to digitization and promotion initiatives such as those that have been promoted throughout the country.
He stated that these regional and national efforts have been joined by the emblematic Mayan Train, which boosts tourism in Yucatan by connecting key destinations such as Mérida and Chichen Itzá, which promotes community tourism, generates opportunities for the productive sector and will increase the regional tourist influx by about 30%.
In this sense, he pointed out that in the current administration the participation of Sectur in the promotion of the Maya Train will be strengthened, in a joint work with the Airport, Railway, Auxiliary Services and Related Olmeca Group.
He also explained that it is important to mention sustainability as the guiding axis of tourism policy, since this industry can and should generate wealth, without compromising the natural environment and cenotes, an icon of Yucatan that generates substantial income for more than 5,000 families that depend on activities and the preservation of these, are an example of the above.
“I invite the entrepreneurs present here to continue betting on these models, which combine economic profitability with social and environmental responsibility,” he said.
In his participation, the governor of Yucatan, Joaquín Díaz Mena, explained the importance of continuing with the joint work to fulfill the historical desire to increase overnight nights.