It is expected to mobilize more than 157,000 international passengers during this campaign that will be active until June 2025.
The Peruvian Promotion Commission for Export and Tourism (PromPerú) and the JetSMART airline signed a strategic alliance in order to promote Peru as a tourist destination in the markets of Argentina, Chile, Colombia and Ecuador.
The promotion of the destination Peru will be carried out through a digital advertising plan, which will include a diversified offer of air tickets at promotional prices and participation in relevant e-commerce events.
With this strategic alliance, a mobilization of 157,433 international tourists to Peru is projected, with an advertising exhibition of more than 244 million impacts in the four markets mentioned.
Until June 2025, the advertising campaign will focus on promoting the tourist attractions of the regions of Lima and La Libertad (the latter only in the case of Chile). In addition, this alliance will promote international air connectivity to Peru.
In Peru, one of the favorite places of tourists is the Inca citadel of Machu Picchu, one of the New 7 Wonders of the World. And another of the places that also catches the attention of visitors is Loreto, where tours of the Amazon River are offered – one of the New 7 Wonders of Nature.
JetSMART is an ultra-low-cost airline that has been operating international routes to Peru since 2017. Weekly, the airline directly connects the Buenos Aires-Lima route with 7 flights; the Santiago-Lima and Santiago-Trujillo route with 14 flights; the Medellín-Lima and Cartagena-Lima route with 15 flights and the Quito-Lima route with 4 flights.
Four relevant markets for Peru
From January to October 2024, Peru received a total of 2,720,719 international tourists, of which 1,077,173 (39.6%) come from the markets included in this alliance. Therefore, these campaigns are essential to continue promoting the mobilization of foreign tourists to the country.
Currently, Chile and Ecuador are the first and third issuing market of tourists to Peru internationally, respectively. For its part, Colombia is the sixth issuing market of tourists, while Argentina is the eighth.
It is worth mentioning that, during 2024, PromPerú has been deploying the “Peru Wow” campaign, which appeals to the surprise and fascination that tourists express when discovering the Peruvian wonders. The campaign seeks to capture the attention of potential tourists in key markets such as Argentina, Chile, Colombia and Ecuador, as well as the United States, Spain, Mexico, France, Germany and the United Kingdom.
Mincetur and PromPerú are responsible for making the national tourist offer known to the world through different promotional activities. This action corresponds to a promotion strategy abroad aimed at strengthening and positioning the tourist destination Peru.