Opening its participation in tourist fairs in 2025, the Iguazu Falls – one of the New 7 Wonders of Nature, will participate in the 45th International Tourism Fair (Fitur), one of the largest tourism fairs in the world, which will be held from January 22 to 26 in Madrid, Spain.
Recognized as a global showcase of the tourism sector, Fitur Madrid is of greatest relevance and international participation, and opens the annual calendar of tourist fairs around the world, bringing together tourist destinations, tour operators, travel agencies, airlines and tourist service providers from around the world, giving them the opportunity to negotiate directly.
The destination Iguazú will be present in the large stand of Visit Argentina, located in Pavilion P03, along with other destinations in the country that will seek to position themselves in the great tourist glass window.
In this context, the president of Iturem, Leopoldo Lucas, explained that “for the destination Iguazú, the fair represents an opportunity to present the tourist offer of Iguazú as a destination of nature and sustainability, it also contributes to consolidating its positioning as one of the main destinations in Argentina, as well as strengthening and expanding its presence in the Spanish and European tourism market.”
And he added “it is known that Europe is one of the main sending centers of international tourists to Iguazú. And we have the Iguazu Falls – one of the New 7 Wonders of Nature in the world, and the only one in the country. The Iguazu Falls are among the most exclusive destinations for Europeans who like to travel, so reinforcing the promotion for that public is one of the most important objectives for our participation in the fair.”
FITUR 2025
In this new edition, which has Brazil as a Partner Country, Fitur Madrid presents itself as a fundamental tool at the service of the revitalization of the global tourism business, also betting on the generation and exchange of knowledge as a key engine for innovation, competitiveness and sustainability.
Thus, FITUR 2025 will be a multifaceted event that will offer a variety of benefits for destinations and companies in the tourism sector with a consolidated orientation to networking, global visibility, direct sales and the training of its professionals, boosting not only the participating businesses, but also raising the growth and innovation of the entire industry and laying the foundations of the next tourism exercise.
María Valcarce, director of Fitur, has highlighted that “after a 2024 where the Fair recorded records in all its parameters, we hope that in this new edition so special for being the 45º anniversary we will continue to consolidate our global influence thanks to the support of the public and private sector and the support of all the players in the value chain. Opening the annual calendar of tourist fairs is a privilege and a challenge, and the figures of international organizations for the first half of the year allow us to have good prospects”.