This is what the European operators assured in the meetings held with the president of Iturem Leopoldo Lucas, in this regard the head of Iturem assured “it fills us with pride that our Iguazu Falls, one of the New 7 Wonders of Nature, are also favorites of Europeans”.
The Fitur Madrid 2025 takes place from January 22 to Sunday 26 on the Ifema premises, with a complete and diverse agenda of events. Argentina participates with a large stand in pavilion P03, where the Iguazú Falls shine.
In this context, Leopoldo Lucas, president of Iturem Iguazú, said that “we are delivering promotional material to tour operators, travel agents and other interested parties, and it is exciting because you can see how it happens when you see the images of the Falls.”
And he added “without a doubt, the Iguazu Falls, one of the New 7 Wonders of Nature, attract the attention of tourists from all over the world.”
Regarding the work he does in Fitur Madrid, he detailed “we are working on the promotion but we also take the opportunity to hold meetings with various Spanish operators who have told us that the Iguazú Falls are the star product that Argentina has.”
And he predicted “there is a good international tourism, there is a lot of interest on the part of European operators, especially Spanish, with whom we meet. And the expectations are good because if we get to have better connectivity with the world, without a doubt we will have more tourists.”
Finally, he recalled that in the stand of Argentina, which is in the sector of America, “there are more than 60 tourism companies from Argentina exhibiting at the stand, including 35 travel agents and operators, and all of them want to include the Iguazu Falls in their packages, so they are more than happy with these first two days of Fitur Madrid.”