Vietnam’s tourism industry achieved a spectacular recovery in 2024, leading Southeast Asia by recovering to 98% of its pre-COVID-19 level.
The good news positions Vietnam ahead of Malaysia (94%), Thailand (88%), Singapore (86%), Indonesia (86%) and the Philippines (72%) in recovery rates.
Last year alone, Vietnam recorded an influx of about 17.5 million foreign visitors, an increase of 38.9% compared to the previous year.
In this context, the national panorama was also encouraging, since it registered 110 million local travelers, an increase of 1.6%, which contributed to a 23.85% increase in tourism revenues, reaching around 33.6 billion dollars.
Emblematic destinations such as Ha Long Bay, one of the New 7 Wonders of Nature in the world, are listed as unmissable attractions for tourists who come to know Vietnam.
By 2025, Vietnam has set itself the goal of receiving 23 million foreign visitors, and tourism is expected to contribute between 6 and 8% of the Gross Domestic Product.
To achieve their goal, industry experts advised focusing on high-potential markets such as China, South Korea, Japan, Southeast Asia, North America, India and the Middle East.