During the Anato Tourist Showcase 2025, Brazil, as Guest Country of Honor, highlighted its commitment to sustainable tourism in the Amazon. Marcelo Freixo, president of Embratur, stressed the collaboration with Colombia to promote tourism between both nations.
Strengthening air and tourist connectivity
Freixo pointed out the increase in Colombian tourists in Brazil and highlighted the launch of new air routes, such as the direct flight between Brasilia and Bogotá. In this regard, he maintained that this will facilitate the flow of travelers and strengthen the connection between cities such as São Paulo and Rio de Janeiro, thus promoting cultural and economic exchange.
The Amazon as a key tourist destination
The cooperation between Colombia and Brazil does not seek to compete, but to offer unique experiences to international markets. The vision of the Brazilian government is to position the Amazon as an essential tourist destination, highlighting its biodiversity and the cultural richness of indigenous communities.
Responsible tourism to combat illegal activities
Finally, Freixo emphasized the importance of sustainable tourism in the Amazon, as a strategy to combat illegal activities and generate new economic opportunities. The collaboration between Colombia and Brazil is crucial to consolidate this vision, promoting tourism that respects and protects the natural environment. With the aim of transforming the Amazon into an attractive and sustainable tourist destination, Brazil and Colombia strengthen their collaboration, enhancing air connectivity and offering unique experiences that respect biodiversity and local cultures.