The Iguazú Convention Bureau (ICB) is participating inside the stand of Argentina along with other representatives of the country, in the IMEX Frankfurt 2025 fair, the largest fair in the world in the meeting segment that takes place between May 20 and 22 in Germany. On site, the ICB stands out with its proposal of sustainability and nature, and a large number of meeting requests received.
In this framework, where Meeting Tourism is analyzed and developed and in which references from global tourism offices, convention bureau associations, hotels, exhibition and conference centers, cruise lines and airlines from around the world, among others, were present, the Iguazú Convention Bureau stands out with its proposal for sustainability and as the cradle of one of the New 7 Wonders of Nature in the world: the Iguazú Falls. It is also consolidated as a key destination for meeting tourism.
IMEX Frankfurt 2025, the largest fair in the meetings segment, this fair held in Germany from May 20 to 22, brings together the best buyers of travel of European origin and other places in the world, who are looking for new global destinations for the organization of events and incentive trips.
In addition, this fair is famous for its wide opportunities to establish contacts with event organizers and quality incentives, so the presence of Iguazú Convention Bureau with a large number of meeting requests received, highlights its positioning in the sector.
The fair also continues to have its appointment system, which facilitates more than 60,000 individual meetings between buyers and exhibitors. This system ensures that each participant can make the most of their time in the event, engaging in meaningful conversations and exploring possible collaborations.
The Argentine delegation, which participates through the National Institute of Tourism Promotion (Inprotur) in the fair, is composed this year of more than 20 exhibitors from the private sector and representatives of the destinations Iguazú, Buenos Aires, Mar del Plata, and Neuquén.
From the organization, they pointed out that the institutional and commercial participation by Argentina, where the Iguazú Convention Bureau is also located, has as its main objectives the loyalty of commercial relations with the professional tourism trade specialized in the product MICE (Meetings, Incentives, Conferences, and Exhibitions), maintaining the institutional presence and the Argentine Country Brand in the German, European and global market, and generate a favorable space to provide sales tools for specialized sellers, in addition to positioning the destinations and their products. “That is, to carry out a comprehensive technical work that covers training, promotion and marketing, involving the main players in the market,” they said.
It should be remembered that in terms of meeting tourism, last year Argentina ranked second in the Latin American ranking behind Brazil, above Mexico, Colombia and Chile, and ranked 25th worldwide, according to the International Association of Congresses and Conventions (ICCA) that presented the annual ranking at IMEX Frankfurt 2024.
The City of Buenos Aires led the ranking of cities in America and ranked 14th in terms of cities in the world. And Puerto Iguazú was positioned among the most attractive cities in Argentina, for meeting tourism.
IMEX Frankfurt
The IMEX Frankfurt 2025 international tourism fair is organized annually by Regent Exhibitions Ltd, and is a specialized fair with a history of more than 50 years, recognized worldwide as the B2B platform with great offer and most important in the meeting tourism sector globally and one of the largest travel meetings for the work of professionals in the segment.
For both the public and private sectors, “IMEX Frankfurt 2025” represents an opportunity