The island of Jeju, one of the New 7 Wonders of Nature in the world, is one of the most visited destinations in East Asia.
Last year, Jeju attracted more than 13 million tourists, driven by its volcanic landscape, beaches, crystal clear waters and green tea fields. This is how the Seoul-Jeju route was consolidated as the busiest in the world, with more than 13 million passengers in just one year, according to the International Air Transport Association.
The flow of foreign visitors also multiplied after the end of the pandemic, quadrupling to reach 1.9 million international visitors that year, according to data from the Jeju Tourism Association.
And in response to the increase in tourists, local authorities have decided to implement measures to preserve the natural environment, coexistence and island culture.
Thus, through the distribution of guides available in several languages, they seek to reduce misunderstandings and prevent infractions.
In this context, Korean officials have so far distributed 8,000 multilingual guides (Korean, English and Chinese) to inform about local rules, care for the environment and also to warn about the consequences of bad behavior, such as smoking outside enabled areas, throwing garbage on the streets or damaging the natural environment. In this way, the island seeks to protect its natural environment, local customs and guarantee harmony and coexistence between tourists and residents.