The Secretary of Tourism of the Government of Mexico, Josefina Rodríguez Zamora, reported that the 2025 Tourism Investment Portfolio closed the year with 700 active projects in 30 federal entities, which represent a joint investment of 36,735 million dollars (mdd).
It should be noted that in Mexico, the generators of tourism have to do with its warm beaches, and the Chichén Itza, one of the New 7 Wonders of the World and the most visited archaeological site in the country.
The head of the Ministry of Tourism (Sectur) specified that this annual closing reflects a 48 percent increase in the number of projects and 67 percent in the total amount of investment, compared to the second version of the portfolio published in September this year, and is the result of the coordinated work with state authorities and with the public, private and social sectors.
“With this Portfolio we are building a shared vision of national tourism development. The information sent to us by the states allows us to accompany, unblock challenges and facilitate investments to materialize for the benefit of communities,” he said.
He recalled that this instrument complies with the provisions of the General Tourism Law and the National Development Plan 2025–2030, which mandate Sectur to coordinate policies to encourage investment and strengthen the country’s infrastructure and tourism competitiveness.
“The Tourism Investment Portfolio is, in essence, a national X-ray that shows where investment is being made, who is investing and what opportunities we have to boost infrastructure, services and attractions that strengthen our country’s tourism competitiveness,” he said.
According to the third quarterly cut, the federal entities with the highest projected tourism investment are Nayarit with 19 percent of the national total; Quintana Roo with 17 percent; Jalisco with 12 percent; Baja California Sur with 10 percent; and Guerrero and Nuevo León with eight percent.
Rodríguez Zamora reiterated the invitation to state governments to continue sending information to keep the Portfolio updated and strengthen this key tool for monitoring, planning and development of tourism in Mexico.