The Madrid International Tourism Fair exceeded 255,000 visitors in its 5 days. During the professional days, the figures of the last edition of 155,000 visitors were recorded with a 12% growth in international visits, and almost at the end of the Fair, Puerto Rico was announced as a partner country for 2027.
The 46th edition of the International Tourism Fair of Madrid- Fitur 2026- exceeded 255,000 visitors in its five days. During the professional days, the figures of the last edition of 155,000 visitors were recorded with a 12% growth in international visits, in line with the 11% growth of international exhibitors. Likewise, the general public of the weekend was consolidated in 100,000 travelers.
This result reinforces the excellent participation figures, with more than 10,000 companies from 161 countries, of which 111 have participated with official representation, as well as 967 titular exhibitors. In addition, the economic impact of FITUR 2026 in Madrid has reached 505 million euros, supporting the maintenance of 3,753 jobs, confirming its role as one of the most important international events of the whole year in Spain, and its contribution to the revitalization of the economy and national tourism.
FITUR thus opens 2026 confirming the excellent moment that the tourism sector is going through. A particularly favorable context that is reflected in the data of 2025, the year in which, according to UN Tourism, the global 1.5 billion international arrivals were exceeded, while Spain reached the figure of 97 million foreign tourists, according to data from the Ministry of Industry and Tourism.
The 46thª edition opened its doors on Wednesday, January 21 with a minute of silence, making visible the solidarity of the tourism sector with the victims of railway accidents. This was also done by the Kings of Spain during the official inauguration on Thursday 22 by signing the condolence book located at the Andalusian stand.
The institutional relevance of Fitur 2026 has been verified in the official inauguration of the Kings of Spain and in the more than 70 institutional visits of regional presidents, ministers and vice ministers of tourism from around the world and tourism authorities, who underlined the strategic role of the fair as a global forum for dialogue, cooperation and international projection of the sector.
With this balance, and with a large deployment of Mexico as a Partner Country, Fitur 2026 reaffirmed its global leadership through participation and visitors, its relevance for professionals for the generation of business opportunities and alliances and its contribution to the promotion of tourism as an economic and social engine and the development of a more diverse, competitive and future-oriented offer.
Fitur 2027 with Puerto Rico as Partner Country
Puerto Rico will star in 2027 at the International Tourism Fair as a Partner Country, as announced at the country’s stand by Daniel Martínez, executive vice president of Ifema Madrid, and Jennifer González Colón, governor of Puerto Rico.
The collaboration agreement by which Puerto Rico will hold the FITUR 2027 Partner Country category during the 47th edition of the Madrid International Tourism Fair, will provide the country with a strategic opportunity to strengthen its international visibility, boost the promotion of its tourist proposal and consolidate its global projection, after closing a year 2025 of tourist records with more than 6.8 million arrivals at Luis Muñoz Marín International Airport, an increase of 3% compared to 2024, according to data from Discover Puerto Rico.
The appointment of Puerto Rico as Fitur 2027’s Partner Country represents a key lever for growth, offering it privileged international visibility and a strengthened positioning before the main players in the tourism sector. This condition allows to amplify the projection of the tourist offer in a first-class global environment, facilitate direct contact with professionals and strategic markets, and accelerate opportunities for promotion, investment and business. In this context, Fitur becomes a unique showcase to show the diversity, richness and competitiveness of a destination, backed by the world’s leading international tourist fair.