The Secretary of Tourism of Mexico, Josefina Rodríguez Zamora, reported that, from January to September 2025, the country’s archaeological zones and museums jointly registered the visit of 15.9 million people.
“These spaces not only attract tourism, but also act as engines to boost local economies, expand the spread in communities and reinforce pride and cultural identity,” he stressed.
He specified that, during the first nine months of 2025, the archaeological zones received 7.4 million visitors, of which 64 percent were national visitors and 36 percent foreign, with an increase of 2.6 percent compared to the same period of 2024.
He added that, in that same period, the country’s museums registered 8.5 million visitors, with a mostly national composition, 89 percent and 11 percent foreign visitors.
He said that the figure represents a growth of 16.9 percent compared to 2024 and 2.6 percent compared to 2019, which confirms the recovery of the sector and the relevance of cultural spaces within the country’s tourist offer.
Chichén Itzá, the most visited
As for the archaeological zones, the tourism official detailed that the sites with the highest number of visitors during the first nine months of the year were Chichen Itzá, with 1.7 million; Teotihuacán, and its Site Museum that received 1.2 million, and Tulum, which registered 809,000 visitors.
It should be noted that the archaeological zone of Chichén Itzá-Mexico, recognized as one of the New 7 Wonders of the World, closed in 2024 as the most visited archaeological site in Mexico. With more than 2.2 million tourists, the place consolidated itself as the main cultural destination of the country, attracting both national and foreign tourists.
With a remarkable increase in tourists, Yucatán is solidifying its position not only as a day trip from Cancún, but also as a standalone global destination.
This growth is due to the region’s years of developing a diversified tourism offering that extends beyond beach resorts, centered around Chichén Itzá, one of the New 7 Wonders of the World. The results are evident: busy flights, high hotel occupancy, vibrant archaeological sites, and renewed global attention.
“We will continue to promote coordinated actions with communities, INAH, local governments and the tourism sector to guarantee heritage conservation, improve visitor management and strengthen community projects, ensuring that the growth of cultural tourism benefits families and the territories where it takes place,” he said.
And he added “the increased arrival of visitors directly strengthens community tourism, since it generates new opportunities for local guides, artisans, traditional cooks, cooperatives and cultural ventures around the country’s archaeological sites and museums.”
In addition, Rodríguez Zamora announced that the museums that concentrated the largest influx between January and September 2025 were the National Museum of Anthropology, with 43 percent of the total; the National Museum of History, with 24 percent, and the Templo Mayor Museum, with 4 percent.