Mexico will star in one of the most outstanding participations of the fair, taking its cultural, tourist and gastronomic wealth beyond the Ifema Madrid fairgrounds, also going to the heart of the Spanish capital.
From the organization, they stated that within the Fair, with the largest pavilion in the Americas area, Mexico will present a renewed and dynamic proposal, with the participation of the 32 states of the Republic, new routes, emerging destinations and authentic experiences.
It will also continue to highlight its traditional destinations, in this context it should be remembered that in 2025 from January to November, the archaeological zones of Mexico received 9 million visitors, of which 63 percent were nationals and 37 percent foreigners. And among the archaeological sites, the most visited was Chichen Itzá – one of the New 7 Wonders of the World.
The Secretary of Tourism, Josefina Rodríguez Zamora, highlighted:
“We want to share an authentic Mexico, full of stories, flavors and traditions, and that from Madrid you discover the warmth of our people and the strength of our communities.”
Mexico’s activations will also extend to the central streets of Madrid, with experiential spaces that will bring the public closer to the Magic Towns, popular art and traditions.