With the aim of consolidating Peru’s presence in the Chinese tourism market and generating new commercial opportunities for Peruvian companies, the Peruvian Promotion Commission for Export and Tourism (PROMPERÚ) carried out two important activities in the Asian giant.
For the first time, the Peruvian pavilion was present at the ITB China 2024 international fair. The Peruvian delegation, made up of 12 tourism companies, achieved a remarkable impact and visibility among the attendees. The joint presence at the stand made it possible to stand out in a highly competitive market and interact directly with Chinese buyers.
The results were significant, with a business potential of more than USD 2.3 million for tour operators and more than USD 1 million for companies that presented tourism products.
The destinations promoted were Loreto (where the tours on the Amazon River – one of the New 7 Wonders of Nature), Mother of God, Cusco (where the Inca citadel of Machu Picchu stands out, one of the New 7 Wonders of the World), Arequipa, Ica, Puno and Lima, arousing great interest among Chinese buyers, who are looking for new alternatives in the face of the saturation of European and Central American destinations.
In addition, luxury products and services were in high demand, which is an advantage for the Peruvian offer of premium and exclusive experiences. That’s why the fair represented an ideal platform for this segment that is growing in China. It also allowed Peruvian companies to know market trends, strengthen ties and establish key contacts.
During the event, PROMPERÚ participated in the panel “How international destinations can take advantage of new means to attract young people,” together with tourism authorities from Egypt, representatives of the Douyin Group and the influencer Yina Wei. The dialogue addressed the changing preferences of the sector, the impact of Chinese platforms on the promotion and sale of destinations, and the use of technologies such as AI and VR to attract tourists. It is worth mentioning that the actions developed by the Peruvian promoter are a reference in terms of the promotion of international destinations in China.
Business conference in Beijing
As part of its promotion strategy, PROMPERÚ also organized the Business Round in Beijing where Peruvian tour operators generated a business potential of more than USD 2.3 million, while tourism product companies achieved more than USD 454,000.
China’s market represents great opportunities for receptive tourism in Peru, due to its large population and the diversity of tourist alternatives to offer.
PROMPERÚ is committed to a deep understanding of Asian culture to improve interaction and business relationships.
Chinese tourists usually visit emblematic places of world tourism, such as wonders of the world and paradisiacal destinations, and have South America as a pending destination.
The co-exhibitors highlighted the importance of various activities having been generated within the framework of a fair to expand commercial opportunities and increase Peru’s visibility in the world. This demonstrates the commitment of the Ministry of Tourism and Foreign Trade of Peru and PROMPERÚ to position the country as a first-class tourist destination in the Asian market.