It is expected to mobilize more than 127,000 international passengers during this campaign that will be active until June 2025.
The Peru Promotion Commission for Export and Tourism (PromPerú) and SKY Airline signed a strategic alliance in order to promote Peru as a tourist destination in the markets of Argentina, Brazil, Chile and the United States.
The promotion of the Peru destination will be carried out through a 100% digital advertising plan, which will include a diversified offer of air tickets at promotional prices. With this strategic alliance, a mobilization of 127,485 international tourists to Peru is projected with an advertising exhibition of more than 216 million impacts in the four markets mentioned.
Until June 2025, the promotional activation will focus on promoting the tourist attractions of the regions of Arequipa, Cusco, Lima, Loreto, Piura and Tumbes. In addition, the campaign hopes to strengthen international air connectivity to Peru.
In the mentioned regions are two of the favorite places of tourists to visit in Peru, one is the Inca citadel of Machu Picchu, one of the New 7 Wonders of the World. And the other place is Loreto, where tours of the Amazon River are offered – one of the New 7 Wonders of Nature.
It is worth mentioning that, among other actions, during 2024, PromPerú has been deploying the “Peru Wow” campaign, which appeals to the surprise and fascination that tourists express when discovering the Peruvian wonders. The campaign seeks to capture the attention of potential tourists in key markets such as Argentina, Brazil, Chile, the United States, Mexico, Spain, France, Germany, the United Kingdom, Colombia and Ecuador.
SKY Airline is a Chilean low-cost airline founded in 2002 and, to date, is the second most relevant airline in that market. In 2019, its new subsidiary in Peru, Sky Airline Peru, began operations. Monthly, the airline directly connects the Santiago-Lima route with 138 flights; the Miami-Lima route with 30 flights; the Sao Paulo-Lima route with 30 flights; and the Buenos Aires-Lima route with 17 flights.
Four relevant markets for Peru
From January to September 2024, Peru received a total of 2,449,582 international tourists, of which 1,226,029 (50.1%) come from the markets included in this alliance. Therefore, these campaigns are essential to continue promoting the mobilization of foreign tourists to the country.
Currently, Chile and the United States are the first and second sender of international tourists to Peru, respectively. For its part, Brazil is the third issuing market of tourists in Latin America, while Argentina is the sixth.
MINCETUR, through PromPerú, is responsible for making the national tourist offer known to the world through different promotional activities. This action corresponds to a promotion strategy abroad aimed at strengthening and positioning the tourist destination Peru.