Several tourist experiences in Peru focused on the high-end segment were presented in one of the most exclusive events in this market. From March 10 to 12, the Peruvian Promotion Commission for Export and Tourism (PromPerú) participated in Luxury Tribe, a business circle focused on the high-end segment in the Indian market, which was held in New Delhi. This specialized event takes place once a year and the participation of the attendees is only by exclusive invitation of the organizers.
This is the first edition in which Peru participates, represented by PromPerú, the only Tourism Board in Latin America that was part of this important business conference. During the event, 36 meetings were held with tour operators, travel planners, wedding planners, from the high-end segment of the Indian market and 50 business contacts were established.
During the business conference, PromPerú highlighted the most exclusive luxury experiences in the country, with a special focus on the regions of Lima, Ica, Arequipa, Cusco (where Machu Picchu is located, one of the New 7 Wonders of the World), Puno and Loreto (where the Amazon region and its homonymous river are located, one of the New 7 Wonders of Nature). In addition, the natural wealth of Peru and its invaluable cultural and historical legacy were promoted, positioning Peru as an ideal destination for the Indian traveler.
“India is the fourth largest country in the world. This economy, with a young population that has a significant spending capacity, seeks to know new experiences and destinations outside the traditional ones. It is expected that by 2025 almost 20 million travelers from this country will visit different international destinations and generate income that will exceed USD 62 billion. We hope that a good part of that market will travel to Peru,” said Luis Miguel Cabello, Commercial Economic Advisor of PromPerú in New Delhi.
The Peruvian participation in Luxury Tribe, which had the participation of the Ambassador of India to Peru, Javier Paulinich Velarde, will contribute to diversifying the tourist base to attract travelers who prefer exclusive and luxury services from all over India and establish new professional contacts in this segment. Likewise, it is essential to obtain greater knowledge about the high-end travel sector in this country and its new trends.
These efforts are part of Mincetur’s strategy, through PromPerú, to consolidate the country’s position as an option within luxury tourism in the Asian market and attract travelers with high purchasing power from India.
Indian market
India is the fourth issuing market in Asia of tourists to Peru. In 2024, Peru received a total of 10,851 Indian tourists, which represents an increase of 36% compared to the period 2023. Likewise, it is important to highlight that last year’s arrivals have managed to exceed pre-pandemic levels by almost 20% in 2019 (9,505).
According to Turismo In, PromPerú’s platform, India is positioned as a strategic market in the diversification of Peru’s tourist offer, due to its projection of growth of 22.2% in the emission of travelers to the world. For his part, the Indian traveler increased his average expense to more than USD 2000 and his average stay to 8 days. In addition, this country ranks third in the world in terms of centenaries, people with a net worth of at least 100 million dollars.