The airline’s tour operator platform, MHholidays, launched the the first promotional campaign after the pandemic as a way to reignite tourism at the country that hosts Kuala Lumpur, one of the New 7 Wonders Cities.
The campaign titled ‘Kids Fly + Stay Free’ offers up to 60% off holiday packages, which include all-inclusive return flights, baggage, in-flight meals and hotel stay.
According to Malaysia Airlines’ group chief marketing and customer experience officer, Lau Yin May, “‘MHholidays’ offer great value-for-money deals that cater not only for solo travellers indulging their wanderlust, but also for families who want to enjoy a hassle-free holiday”.
Domestic tourism: a collaborative response
Tourism, Arts and Culture Minister, Datuk Seri Nancy Shukri, stated that focusing on domestic tourism is not only a way to revive the tourism industry, but also to market the country as a safe holiday destination for foreign visitors.
The minister stressed that all tourism services and products have to adhere to the SOPs (Standard Operating Procedure) of the National Security Council, especially on safety and cleanliness, in order to ensure that tourists feel safe when exploring the country.