International Children’s Day represented an excellent opportunity for the tourism sector to explode the family trip market, promoting theme parks and historical destinations such as the Great Wall, one of the New 7 Wonders of the World.
In order to continue boosting tourism, the entire industry has launched a series of offers and benefits for short distance family trips, which have become 40% of the country’s passenger flows.
According to tourism experts, China is expected to reach domestic travel numbers similar to the 2019 level and it is expected for some regions to even surpass pre-pandemic levels.