The country of the Iguazú Falls -one of the New 7 Wonders of Nature- and to the Natural 7 Wonders of Argentina was promoted in the European market in a novel campaign through recognized regional influencers.
The new tourism promotion campaign was carried out by INPROTUR and will reach more than 25 million users thanks to the participation of more than 200 influencers from Spain, Germany and England such as Nuria Roca, Topacio Fresh, Gabby Dawn Alley, Catherine Tyldesley and Xlaeta.
With the aim of promoting typical Argentine products and awakening curiosity to travel to the country, the influencers received the Visit Argentina brand boxes containing a mate, a Malbec wine, a dulce de leche and a book by the renowned writer Cesar Aira.
INPROTUR Executive Secretary, Ricardo Sosa, pointed out that “as part of the strategy to prepare for the reactivation of tourism and the expected reopening of borders, we deeply aim to have a presence in Europe. This action allows us to continue with our positioning in the minds of millions of Europeans through influencers in various areas”.