South Korea, where Jeju Island -one of the New 7 Wonders of Nature- is located, announced a new partnership to promote the korean culture in India, home to the Taj Mahal, one of the New 7 Wonders of the World.
The collaboration surged from the “K-wave” that India is experiencing, with a boom of K-pop, K-food and K-beauty, and was signed between the Korea Tourism Organization and the Korikart website, India’s leading platform for Korean products.
The partnership’s main objective is to offer discounts and multimedia content as a way to promote outbound tourism to Korea from India. In this sense, the Korea Tourism Organization launched the Kingdom Friends campaign that introduces the country’s new tourism faces.
The Korea Tourism Organization in New Delhi Director, Y.G. Choi, stated that he is “pleased to collaborate with Korikart.com for this special discount event. With hallyu wave influence on the rise in India, the Korea lovers satiate their love for Korea through Korean products on Korikart.com. The Kingdom Friends special discount with a quiz is a fun way to engage the K-lovers in India and encourage them to stay connected with Korea”.