Using a metaverse platform on an extended reality (XR), Korea launched a new traveling experience that offers the opportunity to visit the home of Jeju Island, one of the New 7 Wonders of Nature. 


The “Come Play with Korea, K-VIBE Festa” is the result of a joint work between the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization and was created with the aim of introducing the unique features and charms of each region to the users around the world.


The campaign introduces the ‘K-Travelog’, the virtual travel experience platform that provides a chance to experience Korea indirectly with a personalized itinerary. In addition, in December will be held the K-VIBE Concert with XR that is expected to show off the beauty of Korea throughout the country, will be streamed live in a real-time studio for approximately 80 minutes and will feature K-pop artists. 


According to the Director of the Brand Marketing Team at the Korea Tourism Organization, Choongsub Oh, “the metaverse is a new ecosystem that can break down national borders and make everyone’s dreams and experiences come true. Through this metaverse campaign, we will be able to provide people around the world with opportunities to be immersed in new Korea travel experiences and dreams of visiting Korea. It also gives an opportunity for the nation to show leadership in the metaverse market.”