Qatar Tourism has launched its new “Feel More in Qatar” campaign, which aims to highlight the country’s position as a premium destination, and as the Middle East’s top choice for a well-travelled tourist.
Whether it’s a family looking to reconnect, or a couple longing for a vacation, “Feel More in Qatar” seeks to bring to life the country’s rich emotional tapestry. Be it the warm traditional Qatari hospitality, the serenity of the country’s natural wonders, or the awe-inspiring architecture, the campaign showcases that a visit to Qatar stirs the senses for every family member, regardless of age. The campaign forms part of a long-term strategy to welcome six million visitors by 2030.
As the 2022 FIFA World Cup draws to a close, Qatar plans to capitalise on the global event’s publicity, visitation numbers and supporting infrastructure as an opportunity to put the country on the map as a competitive tourist destination moving forward. Being the capital and the most populous city of the State of Qatar, Doha is one of the main tourist destinations and the economic centre of the country. In May 2015, Doha was officially recognized as one of the New7Wonders Cities, and this year it received over 765,000 visitors during the first two weeks of the World Cup.
Commenting on the new campaign, Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, H E Akbar Al Baker said: “With its rich and fascinating heritage, natural beauty, and range of experiences to choose from, a visit to Qatar inspires positive emotional responses for all. Be it a couple on a short romantic getaway, or a family looking to spend quality time together, the country caters to all wants, needs and preferences, offering an array of truly authentic experiences that are genuinely unforgettable.”
The global campaign will operate in over 17 markets across the world, including Australia, the United Kingdom and Türkiye. Taking a 360-approach, the campaign will be featured on TV, social media channels, digital channels, press channels, and out-of-homes with a dedicated website as well.