Fitur Madrid closed its 45th edition last night with about 255,000 attendees, 9,500 companies that were promoted in 884 stands and 156 countries represented. This influx has an economic impact in Madrid of 445 million euros. Ifema announced that Fitur Madrid 2026 will be held from January 21 to 25.
The 45ª International Tourism Fair (Fitur Madrid), organized by Ifema, closed its doors on Sunday night, with excellent results in terms of participation and attendance. FITUR has announced that it has exceeded its expectations, approaching, in a first balance, the 255,000 visitors, with special growth in its first three days, who would have received a total of 155,000 professionals.
These data reflect the good time of the global tourism industry in 2024, when the recovery has been reached with a volume of 1.4 billion international tourist arrivals, according to UN Tourism, as well as in Spain and Madrid, which record new milestones of 94 and 16 million visitors, respectively.
Worldwide, tourism-related revenues reach the figure of 1.9 trillion US dollars, and Spain and Madrid follow this teil and tourism spending figures grow to 126 billion nationally and 16 billion in the Community of Madrid. In addition, these FITUR figures anticipate the forecast that in 2025 travelers and tourist spending will continue to grow driven by strong demand.
Along with these outstanding attendance figures, and with a total of nine pavilions, Fitur Madrid consolidates its leadership also by participation, since it had more than 9,500 companies throughout 884 stands and brought together 156 countries around the world, highlighting that 101 participated with official representation. Among them, the New 7 Wonders of the World and the New 7 Wonders of Nature stood out, which were promoted in the stands of their respective countries.
This influx has an economic impact in Madrid of 445 million euros.
With the slogan ‘Proud. We are Tourism’, Fitur Madrid has held an edition in which all actors have defended the sustainability criteria to guarantee a balanced and viable global growth in the medium and long term for the planet and local communities. In addition, the experts have emphasized how, through the diversification and deseasonalization of the offer and the integration of new technological tools, an inclusive and competitive tourism model is being promoted that ensures a more sustainable future for all, promoting different tourist typologies that contribute to this development such as sports, cinematographic or language tourism.
Progress towards this model of sustainable tourism is also necessary to preserve the right to travel for future generations, ensuring that access to travel remains an accessible and enriching reality.
With Brazil as a Partner Country, the Fair was inaugurated on January 22 by the Kings of Spain and has had the participation of all the agents of the value chain of the tourism industry, who have presented the latest trends, have reflected the dynamism of the sector through numerous business operations and have exchanged knowledge and good practices to continue defining the sustainable development of the sector.
Closing the 2025 event, Ifema is already working on the edition of Fitur Madrid 2026, which will be held from January 21 to 25, with Mexico as a Partner Country.