The Peruvian Pavilion at the Osaka-Kansai 2025 Expo in Japan, has reached an important milestone by receiving its 500,000th visitor in just three months since its opening. This achievement shows the remarkable interest of the international public in the cultural, historical, tourist and gastronomic richness of Peru, as well as the effectiveness of the strategy deployed by the Commission for the Promotion of Peru for Export and Tourism (PROMPERÚ) in this global platform.
The 500th visitor was a Japanese citizen, who received a symbolic recognition and participated in a cultural and gastronomic experience in the pavilion, accompanied by the Peruvian team that represents the country in the exhibition. This figure represents a relevant indicator of the impact achieved to date, and reinforces the projection of soon exceeding one million face-to-face visitors in the Peruvian area by October of this year.
In the place, tourists show great interest in Machu Picchu, one of the New 7 Wonders of the World, and in the Amazon area, one of the New 7 Wonders of Nature.
As part of this celebration, the Peruvian Pavilion commemorated two emblematic festivities of the cultural calendar: the Inti Raymi and the Feast of San Juan, celebrated on June 24. The day included live artistic presentations, audiovisual projections and a representative culinary exhibition of the Andean and Amazon regions, with the participation of international media and special guests.
The program began with a vibrant presentation of drums and zampoñas, followed by the ceremonial appearance of the Inca and the Coya. Traditional dances such as Lamas, Valicha and Shipibo were presented, which transmitted the identity and pride of various regions of the country. Inside the pavilion, the attendees enjoyed a guided tour, accompanied by a cocktail with typical dishes such as Juane, in addition to drinks and snacks inspired by our traditions.
Complementarily, in the Virtual Pavilion of Peru – available through the official application of the Expo – a digital allegory was incorporated into the Inti Raymi, where the Inca and the Coya star in a symbolic experience in the Peru-Japan link area. This space allows the global public to explore audiovisual and educational content about the Peruvian festivities, reinforcing the strategy of cultural dissemination through digital environments.
Peru Day
On August 9, the Peruvian Pavilion at the Expo 2025 Osaka-Kansai will dress up to celebrate the National Day of Peru, an emblematic date that will bring together the highest authorities of the country and summon the international public to live an unforgettable experience. The day will be marked by an explosion of color, music and tradition, with presentations of typical dances, a vibrant troupe and musical shows that will transmit the energy and festive spirit of Peru, bringing the world closer to the cultural richness of our nation.
Throughout the Expo, the Peru Pavilion will continue to deploy an agenda of activities that promote the cultural heritage, biodiversity and the tourist potential of the country, contributing to the positioning of Peru as an attractive, sustainable and competitive destination in the eyes of the world.
The Osaka-Kansai Expo 2025, also known as the Osaka Universal Exhibition, will be held from April 13 to October 13, 2025 in Osaka, Japan. The central theme of the exhibition is “Designing a Future Society for Our Lives”. This event seeks to bring together participants from around the world to explore solutions to global challenges and build a more sustainable and connected future.
Peru’s participation in this edition is led by PROMPERÚ, an entity attached to the Ministry of Foreign Trade and Tourism (MINCETUR).