The Commission for the Promotion of Peru for Export and Tourism (PromPeru) reached the 30th edition of FIT Latin America, which was held from September 26 to 29 in Buenos Aires, Argentina, to promote multiple travel experiences in various Peruvian destinations.
In addition, the country stood out as a destination that integrates sustainability, innovation and tourist intelligence during the Travel Forum LATAM, held within the framework of FIT TECH, a fair space dedicated to innovation.
PromPerú participated in the FIT with a colorful and sophisticated stand inspired by the Peruvian coast. This year we wanted to place greater emphasis on the promotion of Lima, Ica and Callao, destinations that can attract the Argentine and American traveler, for the proximity between them and for the experiences in culture, nature, gastronomy and entertainment they offer.
In this context, a training aimed at Argentine tourism professionals was developed to show them the different travel alternatives offered by these destinations.
The Peruvian presence had 15 co-exhibitors, including 11 tour operators and 4 representatives of tourist products, who presented travel proposals that expanded the offer available for the Argentine market.
During the opening of the stand, the increase in JetSMART frequencies on the Buenos Aires – Lima route was also announced, strengthening air connectivity between both countries. The airline will go from 7 to 12 weekly frequencies, facilitating new travel possibilities for Argentine tourists interested in getting to know Peru.
During the four days of the fair, activations were carried out to bring the public closer to the Peruvian identity, with artistic presentations, masterclasses on pisco and classes with tasting of Peruvian coffee.
Participation in FIT is part of a strategy that seeks to strengthen the link with the Argentine and American market in general, and position the promotion of Peru, cradle of Machu Picchu – one of the New 7 Wonders of the World.
Peru is committed to innovation and sustainability
PromPerú participated in the Travel Forum LATAM, developed within the framework of FIT TECH, with two spaces aimed at positioning Peru before the Latin American trade as a destination that integrates sustainability, innovation and tourism intelligence to strengthen its competitiveness and generate greater value for travelers, companies and territories.
In the first presentation, it was shown how the country has been incorporating these approaches in its tourism promotion, highlighting experiences linked to biodiversity, living culture, heritage and communities, along with artificial intelligence tools, analysis of demand trends and advances such as the Circular Economy Roadmap of the Tourism Sector.
While the panel “From strategy to action: sustainability, innovation and tourism competitiveness”, it was shown how these approaches translate into concrete actions to strengthen companies and tourism supply. The space presented the experience of the Sustainability Week 2026 and the case of Tótem Travel, a Peruvian company that obtained Biosphere certification as a result of the accompaniment process developed within the framework of this initiative of PromPerú.