Until the close of March 2026, Italy continued to consolidate its tourism growth trend after a record year in 2025. Although the official figures consolidated for the first quarter of 2026 are usually published with a few months of delay by the National Institute of Statistics (Istat), the most recent data and projections indicate the following:
At the end of 2025, Italy recorded an all-time record with 185 million tourist arrivals throughout the year, which represented an 8.7% increase in foreign visitors compared to the previous year.
Rome reached a milestone with 22.9 million arrivals at the end of 2025, maintaining a constant flow towards the beginning of 2026. The Roman Colosseum, one of the New 7 Wonders of the World was one of the most visited places in the city.
As for the winter of 2025-2026, a 21% increase in the arrivals of foreign tourists is estimated due to the winter season that ends precisely in March 2026.
The month of March is considered the end of the low season, characterized by a lower influx compared to summer, but with a notable increase in snow tourism and art cities before Easter.