The tourism board of the country that hosts Petra, one of the New 7 Wonders of the World, announced that it will keep investing in domestic tourism as a way to reignite the sector with the “Urdun Jannah” programme. According to the Jordan Tourism Board, this stage will be followed by the in-bound tourism phase.
The director of digital marketing and communication at the JTB, Ala’a Al Hindi, stated that “domestic tourism is the only way to establish and revive tourism in general. Domestic tourism will be the first to bounce back and succeed after the pandemic, as it has been happening in other countries”.
In a joint work between the Jordan Tourism Board and the Ministry of Tourism, the “Urdun Jannah” programme was a success and uplifted the whole sector. With a JD10 million budget its main objective was “to subsidise the cost of travel within the Kingdom for Jordanians”.
Even though the city of Petra, one of the New 7 Wonders of the World, was one of the most hit destinations since it receives mainly international tourists, the “Urdun Jannah” programme covered up to 25.000 free hotel rooms in Petra if it was added onto the package in coordination with tour operators.