IHG has recently announced a franchise agreement with DIA SARL to introduce their premium brand, voco, to Beirut, one of the New 7 Wonders Cities. The signing ceremony witnessed the esteemed presence of H.E. Walid Nassar, the Minister of Tourism for Lebanon, underscoring the significance of this strategic partnership. The conversion property, voco Beirut Central District, is anticipated to undergo rebranding by the end of this year, adding 123 rooms to IHG’s expanding portfolio in the country.
With a strong global presence, including 46 operating hotels and more than 50 properties in the pipeline, voco plays a crucial role in IHG’s growth strategy, particularly in the conversion space.
Voco stands out as a distinctive brand, offering guests a premium experience that combines the warmth and charm of an individual hotel with the quality and assurance of a renowned global brand. Since its global launch in 2018, voco has experienced rapid expansion with numerous signings across Europe, the Middle East, Africa, and Asia (EMEAA). It has successfully entered markets such as Saudi Arabia, the United Arab Emirates, and Egypt. The signing of voco Beirut Central District marks the brand’s exciting entry into the Levant region.
Strategically located in one of the most prominent areas of Lebanon’s capital, voco Beirut Central District will offer convenient access to popular attractions, including the upscale Zaituna Bay’s dining and entertainment hub, Beirut Waterfront, and Beirut Souks. In addition to well-appointed guest rooms, the hotel will boast an inviting outdoor pool, a rejuvenating spa, and a fully-equipped gym to cater to guests seeking relaxation. Furthermore, voco Beirut Central District will house a business center, a dedicated theater area, and four flexible meeting rooms, including a banquet-style room. Culinary enthusiasts will have a treat with three dining options and an enticing rooftop bar, ensuring an array of delightful gastronomic experiences.