As a way to continue boosting both domestic and international tourism, the country home to Jeju Island -one of the New 7 Wonders of Nature- launched a new edition of the “Korea International Travel Expo” with the participation of over 2.000 buyers from 40 countries.
The two-week exposition started last June 29 and will last until July 13 in an offline/online format, and is the result of a joint work between the country’s Ministry of Culture, Sports and Tourism and the Korea Tourism Organization.
According to the event organization, the fair is “designed to help the tourism industry explore potential markets that had been dampened by the pandemic, and to secure preemptive demand for future tours to Korea”.
During a press release, South Korea’s Culture Minister Hwang Hee stated that “this year’s Korea International Travel Expo will not only be an opportunity to spread the charms of domestic tourism, but also serve as a strong flare to boost the resumption of the tourism industry”.